Relationships that predate the job opening
We're not cold-calling athletic directors on your behalf. These are people we've worked alongside for years, across grassroots, college, and media.
About
Someone in your corner.
Emerge Sports Management exists because the coaches doing the most work in college basketball are usually the ones with the least representation.
Why We Started
The advocate gap.
Spend enough years around this sport and a pattern becomes impossible to miss. Division I assistants — and coaches at the Division II, III, and NAIA levels — do the recruiting, the development, the scouting, and the late nights. Then a job opens, and the people who get it are the ones somebody spoke for.
Not because they were better. Because they were represented. Athletes have had advocates for decades. Head coaches at the highest levels have had them for just as long. Everyone else has been left to navigate the most competitive job market in sports alone, on their own time, while still doing their actual job.
Emerge was built to close that gap — to make sure the right coaches are in the right rooms, and that when the offer comes, someone at the table is negotiating for them instead of for the institution.
Founder
Scott Martin
Three decades of building basketball organizations, events, and relationships — from grassroots courts to college sidelines to the media that covers them.
Vice President · Exit 2020
West Coast Elite & West Coast Elite UA
Helped found and grow West Coast Elite into the largest grassroots basketball program and event company on the West Coast. Acquired by 3Step Sports in 2020.
Vice President · Exit August 2026
Attitude of Gratitude National Events & All In Elite
Built a national events platform and an Under Armour-affiliated program, both acquired by Rocket Youth Sports in August 2026.
Founder
Academic Athletes
Pairing athletes with the college programs that actually fit them — academically, athletically, and personally. The same matching instinct Emerge applies to coaches.
Growth & Partnerships
Silver Waves Media
Helped grow Silver Waves into one of the most respected media and connector companies in the sport.
2026 · Founder
Emerge Sports Management
Full representation for college basketball coaches, Division I through NAIA.
The relationships took thirty years to build. Coaches shouldn't have to start from zero. Scott Martin — Founder
- Based in
- Los Angeles
- Focus
- Basketball
- Levels
- D1 – NAIA
Co-Founder
Tyler Maxwell
A career spent building basketball events, partnerships, and regional footprints — and the operator's view of who runs what, and who answers to whom.
Director of Development · Through 2020
West Coast Elite Basketball
Helped drive the organization's growth ahead of its acquisition by 3Step Sports and Fertitta Capital. Oversaw operations across California and the Mountain West, led the exposure events platform, and contributed to long-term strategic growth.
Vice President of Basketball
Attitude of Gratitude National Events
Oversees AOG's portfolio of high school and collegiate basketball events and leads its expansion into the college marketplace — building premier events across the Western United States around competition, exposure, and first-class operations.
2026 · Co-Founder
Emerge Sports Management
Partnerships, event access, and the relationships that come from putting programs and staffs in the same gyms year after year.
Tyler has spent his career on the side of the sport where programs, staffs, and administrators actually gather — hundreds of them, in the same gyms, season after season. That vantage point is a different kind of network than a contact list, and it is the one Emerge points at your next job.
- Role
- Co-Founder
- Focus
- Events & Partnerships
The Team
A network, not a directory.
Behind Scott and Tyler is a group of people who have spent their careers inside basketball — in grassroots, on staffs, in athletic departments, and in the media that covers the sport. Between us, the phone calls that matter get answered.
Coast-to-coast, not regional
Based in Los Angeles, working nationally. The right job for you may not be within driving distance, and our network isn't either.
Basketball only
Men's and women's, every level. We don't spread across sports, which is why we can be genuinely useful in this one.
How We Operate
Four commitments.
Discretion
Most of our clients are currently employed. Nothing moves without your explicit sign-off — no name, no calls, no exceptions.
Candor
If a job isn't realistic, we say so. You can't build a plan on flattery, and we'd rather lose the engagement than waste your cycle.
Advocacy
We work for you, not for the institution. In every conversation and every negotiation, our obligation runs one direction.
Access
Our value is the call we can make that you can't. We spend it deliberately, and only on coaches we believe in.
Next Step
Let's talk about where you're headed.
One confidential conversation. No obligation, and no pitch if we don't think we can help.